The Devil Wears Prada 2 Overtakes Original Film as Franchise Nears $700 Million Global Box Office

The Devil Wears Prada 2 has officially surpassed the global lifetime earnings of the original 2006 film, marking a major milestone for the long-running fashion franchise as it races toward a combined $700 million worldwide box office total. According to industry reports, the sequel has reached approximately $324 million globally so far, including $101.8 million from its first week in North America and $222.2 million from international markets.

Directed by David Frankel and reuniting Hollywood stars Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci, the sequel continues to dominate international box offices with strong overseas performance expected to push the franchise past the $700 million mark within days.

Global Box Office Performance

The film's international success has been particularly impressive across key markets worldwide:

• Italy — Leading with $22.2 million in ticket sales, with the film's Milan setting driving unusually strong performance for a Hollywood release in the region
• United Kingdom — Strong contribution of $21.6 million from the British market
• Other Key Markets — Brazil, Mexico, Japan, Australia, Germany, China, and France all contributing significantly to the film's global run

Industry analysts note that Italy's performance is unusually strong for a Hollywood release in the region, driven in part by the film's Milan setting and renewed post-pandemic cinema recovery across European markets.

North American Box Office Battle

In North America, The Devil Wears Prada 2 is currently locked in a close box office competition with Mortal Kombat II, with both films earning around $40 million to $42 million in their second weekend. The competitive race is expected to continue through the Mother's Day holiday frame, with both films drawing strong audiences.

Marketing and Brand Partnerships

The film's exceptional success has been supported by an extensive global marketing campaign featuring major brand partnerships, helping boost visibility and audience reach across multiple international territories. The strategic marketing push has helped the sequel maintain strong momentum across diverse markets worldwide.

Legacy of the Franchise

The original 2006 film, also directed by David Frankel, became a cultural phenomenon and earned Meryl Streep an Academy Award nomination for Best Actress. The sequel's success demonstrates the enduring appeal of the fashion-themed franchise and its beloved characters. With the combined franchise now approaching $700 million globally and still showing strong box office momentum, industry observers are closely watching to see how high the numbers will climb in the coming weeks.